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1. Marketing Management and Strategy

   An African Casebook

   Edited by George Tesar, John Kuada

   This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining theoretical...

   To Be Published February 7th 2013 by Routledge
2. International Business Teaching in Eastern and Central European Countries

   By Erdener Kaynak, George Tesar

   Find out which business teaching techniques work and which don’t for Central and Eastern European studentsFrom editor George Tesar: “Educational opportunities in Central and Eastern Europe have changed dramatically over the last twelve years. The restructuring of undergraduate and...

   Published April 23rd 2003 by Routledge