Book Search
-
Organizational Identity in Practice
Organizational Identity in Practice provides much-needed, in-depth studies on what happens when aspirations, claims and beliefs interact. Given the practical needs of managers and students, this exciting new text provides readers with more insight into what differences in these identity...
Published August 1st 2007 by Routledge
-
Corporate and Organizational Identities
Integrating Strategy, Marketing, Communication and Organizational Perspective
This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization...
Published July 17th 2002 by Routledge