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1. Marketing Logistics

   2nd Edition

   By Martin Christopher, Helen Peck

   This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon...

   Published May 8th 2003 by Routledge
2. Human Resource Management in Construction Projects

   Strategic and Operational Approaches

   By Martin Loosemore, Andrew Dainty, Helen Lingard

   Although construction is one of the most labour-intensive industries, people management issues are given inadequate attention. Furthermore, the focus of attention with regards to HR has been on the strategic aspects of HRM function - yet most problems and operational issues arise on projects. To...

   Published January 29th 2003 by Routledge
3. Relationship Marketing

   By Helen Peck, Martin Christopher, Moira Clark, Adrian Payne

   Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning...

   Published May 12th 1999 by Routledge
4. The Media and the Internet

   By Peter Cole, Helen Martin, David Nicholas, Peter Williams

   Its sheer functionality, connectivity and accessibility make the Internet an information force to be reckoned with. However, there is very little qualitative data on how the Internet is impacting upon information-seeking in the workplace. The Media and the Internet is a crucial piece of research...

   Published December 31st 1998 by Routledge