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1-3 of 3 results for Author: howard r moskowitz (sorted by Publication Date, showing all)

  1. An Integrated Approach to New Food Product Development

    Edited by Howard R. Moskowitz, I. Sam Saguy, Tim Straus

    New products often fail not because they are bad products, but because they don't meet consumer expectations or are poorly marketed. In other cases, the marketing is spot on, but the product itself does not perform. These failures drive home the need to understand the market and the consumer in...

    Published June 23rd 2009 by CRC Press

  2. Consumer Testing and Evaluation of Personal Care Products

    By Howard R. Moskowitz

    Series: Cosmetic Science and Technology

    This work details the consumer-guided evaluation of personal care products, outlining all the steps used in consumer testing to steer the creation of new commodities, from concept evolution and formula optimizing to final selection and positioning in the marketplace. The book shows how to find and...

    Published September 12th 1995 by CRC Press

  3. Applied Sensory Analy of Foods

    By Howard R. Moskowitz

    Published June 29th 1988 by CRC Press

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