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1. Advertising

   Edited by Iain MacRury

   Series: Critical Concepts in Media and Cultural Studies

   SPECIAL INTRODUCTORY PRICE!(Valid until 3 months after publication) Academic analysts and practitioner-theorists of advertising draw on rich and innovative multidisciplinary resources where cultural and media analysis meet economics, anthropology, semiotics, gender studies, social psychology,...

   Published December 18th 2012 by Routledge
2. Advertising

   By Iain MacRury

   Series: Routledge Introductions to Media and Communications

   Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary...

   Published December 18th 2008 by Routledge
3. The Dynamics of Advertising

   By Jackie Botterill, Iain MacRury, Barry Richards

   The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods...

   Published November 16th 2000 by Routledge
4. Buy This Book

   Studies in Advertising and Consumption

   By Mica Nava, Andrew Blake, Iain MacRury, Barry Richards

   Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research. Advertising and Consumption constitutes...

   Published December 4th 1996 by Routledge