Book Search

1. Psychological Foundations of Marketing

   By Allan J Kimmel

   Are we influenced by ads even when we fast-forward them?Do brands extend our personalities?Why do we spend more when we pay with a credit card? Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of...

   To Be Published October 24th 2012 by Routledge Academic
2. Policy Discourses, Gender, and Education

   Constructing Women's Status

   By Elizabeth J. Allan

   Series: Routledge Research in Education

   Despite over thirty years of activism and legislation to eliminate discrimination, parity has yet to be achieved for women in academe. This book describes policy discourse analysis as a framework for considering how those involved in policy-making efforts may make use of discourses that...

   Published August 8th 2010 by Routledge
3. Reconstructing Policy in Higher Education

   Feminist Poststructural Perspectives

   Edited by Elizabeth J. Allan, Susan Iverson, Rebecca Ropers-Huilman

   Reconstructing Policy in Higher Education highlights the work of accomplished and award-winning scholars and provides concrete examples of how feminist poststructuralism effectively informs research methods and can serve as a vital tool for policy makers, analysts, and practitioners. The research...

   Published October 7th 2009 by Routledge
4. The Air Engine

   Stirling Cycle Power for a Sustainable Future

   Edited by Allan J. Organ

   Two centuries after its original invention, the Stirling engine has finally emerged as a commercial reality. Providing an alternative to centralized power generation, the Stirling is now employed as the core component in domestic CHP (combined heat and power) technology, which offers substantial...

   Published September 10th 2007 by CRC Press
5. Rumors and Rumor Control

   A Manager's Guide to Understanding and Combatting Rumors

   By Allan J. Kimmel

   Series: Routledge Communication Series

   This book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally. Author Allan J. Kimmel explores the rumor phenomenon and distinguishes it as a distinct form of communication. He looks at psychological...

   Published September 30th 2003 by Routledge
6. Applications of Molecular Biology in Environmental Chemistry

   By Roger A. Minear, Allan M. Ford, Lawrence L. Needham, Nathan J. Karch

   During this century we have experienced a shift in the leading causes of death from infectious diseases, such as pneumonia and influenza, to chronic diseases, such as heart disease and cancer. Whereas infectious diseases are often related to a single infectious agent, chronic diseases are often...

   Published May 3rd 1995 by CRC Press
7. Molecular Immunological Considerations in Malaria Vaccine Development

   By Michael F. Good, Allan J. Saul

   Some of the world's leading research scientists in the field have contributed to this new book on malaria vaccine development. The book examines various strategies being pursued against the different stages of the parasite (the sporozoite, asexual erythrocytic stages, and sexual stages). It...

   Published October 12th 1993 by CRC Press
8. Japan and the Contemporary Middle East

   Edited by J. A. Allan, Kaoru Sugihara

   Series: RoutledgeCurzon/SOAS series on Politics and Culture in the Middle East

   Japan is an economic power of global significance; it is also the world's largest single national importer of oil. These two facts alone are sufficient to indicate the significance of Japan's relationship with the Middle East. But in fact, Japan's particularly strong interests in the Middle East...

   Published January 13th 1993 by Routledge