Book Search
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Audience Research Methodologies
Between Innovation and Consolidation
Series: Routledge Studies in European Communication Research and Education
The transformations of people’s relationships to media contents, technologies, and institutions raise new methodological challenges for audience research. This edited volume presents cutting-edge approaches to audiences that open up new research territories, rest on creative combinations of...
To Be Published July 31st 2013 by Routledge
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Methods for Analyzing Social Media
Social media is becoming increasingly attractive for users. It is a fast way to communicate ideas and a key source of information. It is therefore one of the most influential mediums of communication of our time and an important area for audience research. The growth of social media invites many...
To Be Published July 7th 2013 by Routledge