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1. Ratings Analysis

   Theory and Practice, 4th Edition

   By James Webster, Patricia F. Phalen, Lawrence W Lichty

   Series: Routledge Communication Series

   This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years,...

   To Be Published June 30th 2013 by Routledge
2. Future Tourism

   Political, Social and Economic Challenges

   Edited by James Leigh, Craig Webster, Stanislav Ivanov

   Series: Advances in Tourism

   This book investigates and considers the urgent political, social, and economic challenges that confront society and tourism. It attempts to look at what is threatening society, and makes suggestions on what the impact will be and how tourism will be changed to integrate with the new...

   Published August 8th 2012 by Routledge
3. Acne Vulgaris

   Edited by Alan R. Shalita, James Q. Del Rosso, Guy Webster

   The American Acne and Rosacea Society is dedicated to advancing the science related to acne and rosacea and to enhancing communication between those interested in these diseases. This text is not meant to be a comprehensive treatise on all aspects of acne, but rather to address major points of...

   Published March 20th 2011 by CRC Press
4. Ratings Analysis

   Theory and Practice, 3rd Edition

   By James Webster, Patricia F. Phalen, Lawrence W Lichty

   Series: Routledge Communication Series

   Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating...

   Published October 17th 2005 by Routledge
5. The Mass Audience

   Rediscovering the Dominant Model

   By James Webster, Patricia F. Phalen

   Series: Routledge Communication Series

   In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mostly unknown to one another -- that was unified through exposure to media. This construct offered a pragmatic way to map audiences that was...

   Published September 30th 1996 by Routledge