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1. Public Relations and Communication Management

   Current Trends and Emerging Topics

   Edited by Krishnamurthy Sriramesh, Ansgar Zerfass, Jeong-Nam Kim

   Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional...

   To Be Published April 28th 2013 by Routledge
2. Public Relations As Relationship Management

   A Relational Approach To the Study and Practice of Public Relations

   Edited by John A. Ledingham, John A. Ledingham, Stephen D. Bruning, Eyun-Jung Ki, Jeong-Nam Kim

   Series: Routledge Communication Series

   The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary...

   Published March 31st 2001 by Routledge