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  1. Marketing Apocalypse

    Eschatology, Escapology and the Illusion of the End

    Edited by Jim Bell, Stephen Brown, David Carson

    Series: Routledge Interpretive Marketing Research

    The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always...

    Published December 10th 1997 by Routledge

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