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Public Relations Ethics and Professionalism
The Shadow of Excellence
Series: Routledge New Directions in Public Relations & Communication Research
Some Public Relations (PR) scholars have claimed that PR serves society and enhances the democratic process, while others are of the opinion that it is little more than propaganda; serving instead, the interests of global corporations. This central debate is about PR ethics - yet this topic is...
To Be Published June 29th 2013 by Routledge