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  1. Making Media Content

    The Influence of Constituency Groups on Mass Media

    By John A. Fortunato

    Series: Routledge Communication Series

    Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what...

    Published December 13th 2012 by Routledge

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