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1. Reputation Management

   The Key to Successful Public Relations and Corporate Communication, 2nd Edition

   By John Doorley, Helio Fred Garcia

   Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. This book is a how-to guide for professionals and students in...

   Published November 1st 2010 by Routledge
2. Reputation Management

   The Key to Successful Public Relations and Corporate Communication

   By John Doorley, John Doorley, Helio Fred Garcia, Helio Fred Garcia

   Reputation management is the most important theme in corporate and organizational communication today. Leading corporate communicators and educators John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. Heads of government and...

   Published October 16th 2006 by Routledge