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  1. Japanese Consumer Behaviour

    From Worker Bees to Wary Shoppers

    By John McCreery

    Series: ConsumAsian Series

    What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family values, a shrinking birth rate, an aging...

    Published April 5th 2000 by Routledge

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