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Self Versus Others
Media, Messages, and the Third-Person Effect
Series: Routledge Communication Series
Self Versus Others explores the third-person effect and its role in media as a means of persuasion. This scholarly work synthesizes more than two decades of research on the third-person effect, the process in which individuals do not perceive themselves to be impacted by particular messages—...
To Be Published April 9th 2013 by Routledge