Book Search

1. Applied Public Relations

   Cases in Stakeholder Management, 3rd Edition

   By Kathy Richardson

   Series: Routledge Communication Series

   With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a wide variety of industries,...

   To Be Published January 14th 2014 by Routledge
2. Applied Public Relations

   Cases in Stakeholder Management, 2nd Edition

   By Kathy Brittain McKee, Kathy Richardson, Larry F. Lamb

   Series: Routledge Communication Series

   Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations, and settings, authors Kathy Brittain McKee...

   Published June 10th 2009 by Routledge