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1-2 of 2 results for Author: kevin moloney (sorted by Publication Date, showing all)

  1. Rethinking Public Relations

    PR Propaganda and Democracy, 2nd Edition

    By Kevin Moloney

    All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective messaging). This extensively revised edition of a classic text fully investigates PR,...

    Published March 1st 2006 by Routledge

  2. Rethinking Public Relations

    The Spin and the Substance

    By Dr Kevin Moloney

    Series: Routledge Advances in Management and Business Studies

    PR is a £2.3 billion UK industry with up to 50,000 jobs, a poor reputation and yet a pervasive influence on politics and markets. Historically, it has been mostly weak propaganda and market boosterism, yet it escapes sustained academic scrutiny. This topical book analyzes all aspects of public...

    Published August 23rd 2000 by Routledge

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