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1-2 of 2 results for Author: lawrence w lichty (sorted by Publication Date, showing all)

  1. Ratings Analysis

    Theory and Practice, 4th Edition

    By James Webster, Patricia F. Phalen, Lawrence W Lichty

    Series: Routledge Communication Series

    This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years,...

    To Be Published June 30th 2013 by Routledge

  2. Ratings Analysis

    Theory and Practice, 3rd Edition

    By James Webster, Patricia F. Phalen, Lawrence W Lichty

    Series: Routledge Communication Series

    Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating...

    Published October 17th 2005 by Routledge

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