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  1. Advertising and Psychology (RLE Advertising)

    By Leslie Gill

    Series: Routledge Library Editions: Advertising

    The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation,...

    To Be Published February 5th 2013 by Routledge

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