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  1. Brands

    By Marcel Danesi

    Series: Routledge Introductions to Media and Communications

    Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their increasing centrality in contemporary consumer culture. He introduces: the origins of brands naming and brand image how semiotic theory can be used to...

    Published May 14th 2006 by Routledge

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