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1. The Routledge Companion to Advertising and Promotional Culture

   Edited by Matthew P. McAllister, Emily West

   The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical...

   Published April 3rd 2013 by Routledge
2. Advertising and Consumer Culture

   A Special Issue of Mass Communication & Society

   Edited by Matthew P. McAllister, Sharon R. Mazzarella

   Furthering the dialogue about the growing power of commercialization and consumerism from a variety of perspectives and methodologies, this special issue contains a meticulously-researched account of the early battles waged over advertising regulation. It also includes articles examining the...

   Published October 31st 2000 by Routledge