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1. Positioning in Public Relations and Strategic Communications

   By Melanie James

   Series: Routledge New Directions in Public Relations & Communication Research

   In public relations we hear people talking about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? It’s not a marketing concept of positioning where one adjusts the price, product, promotion or place to adjust a position. It’s something else. This...

   To Be Published December 14th 2013 by Routledge
2. Thought Experiments in Science, Philosophy, and the Arts

   Edited by Melanie Frappier, Letitia Meynell, James Robert Brown

   Series: Routledge Studies in the Philosophy of Science

   From Lucretius throwing a spear beyond the boundary of the universe to Einstein racing against a beam of light, thought experiments stand as a fascinating challenge to the necessity of data in the empirical sciences. Are these experiments, conducted uniquely in our imagination, simply rhetorical...

   Published August 9th 2012 by Routledge