Book Search
-
Promoting and Marketing Events
Theory and Practice
This short, accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To effectively promote an event, it is essential to understand marketing, but also recognize that it is not only customers who are the audience but that other...
To Be Published January 31st 2013 by Routledge
-
Political Campaigning, Elections and the Internet
Comparing the US, UK, France and Germany
Series: Routledge Research in Political Communication
The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email. Political Campaigning,...
Published February 13th 2011 by Routledge
-
Politics: The Basics
4th Edition
Series: The Basics
This highly successful introduction to the world of politics has been fully revised and updated to explore the systems, movements and key issues in modern politics. The new edition builds on the reputation for clarity and comprehensive coverage of the previous editions, and includes: A greater...
Published March 30th 2008 by Routledge
-
Forest Quality
Assessing Forests at a Landscape Scale
Series: The Earthscan Forest Library
Deforestation is frequently a topic of discussion in the environmental arena, but it is not just the number of trees that matters; the quality of the forest is also important. Even where the forest area is stable or increasing, there are often rapid changes in its character. Natural forests are...
Published August 31st 2006 by Routledge