Book Search
-
Communication, Public Discourse, and Road Safety Campaigns
Persuading People to Be Safer
Series: Routledge Studies in Rhetoric and Communication
This book discusses the use of communication campaigns to promote road safety, arguing that they need to elicit public discourse on issues pertaining to culture, equity, gender, workplace norms, environmental issues, and social solidarity. Increasingly, new media channels and formats are employed...
To Be Published August 30th 2013 by Routledge