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1. Ratings Analysis

   Theory and Practice, 4th Edition

   By James Webster, Patricia F. Phalen, Lawrence W Lichty

   Series: Routledge Communication Series

   This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years,...

   To Be Published June 30th 2013 by Routledge
2. Ratings Analysis

   Theory and Practice, 3rd Edition

   By James Webster, Patricia F. Phalen, Lawrence W Lichty

   Series: Routledge Communication Series

   Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating...

   Published October 17th 2005 by Routledge
3. The Mass Audience

   Rediscovering the Dominant Model

   By James Webster, Patricia F. Phalen

   Series: Routledge Communication Series

   In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mostly unknown to one another -- that was unified through exposure to media. This construct offered a pragmatic way to map audiences that was...

   Published September 30th 1996 by Routledge