Book Search
-
Innovations and Institutions
An Institutional Perspective on the Innovative Efforts of Banks and Insurance Companies
Series: Routledge Studies in Innovation, Organizations and Technology
Using institutional theory to explain innovation and merging academic and critical analysis with practical recommendations, this book provides a full and rich account of how new products are brought to market; considering both the successes and failures in equal measure. This book takes the meeting...
Published May 14th 2012 by Routledge