Book Search
1-2 of 2 results for Author: paul martin lester (sorted by Publication Date, showing all)
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Digital Innovations for Mass Communications
Engaging the User
Most people remember only 10 percent of what is heard, 30 percent of what is read, and 50 percent of what is seen. And yet, when one undergoes engaged interactivity that contains words and pictures, 80 percent of a task is remembered. Through augmented, value-added, interactive techniques and...
To Be Published November 30th 2013 by Routledge
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Visual Communication on the Web
Most web design books developed for the trade market are a series of exercises without a theoretical, aesthetic, or historic framework. In this book, Visual Communication on the Web, web design exercises are accompanied by concise introductions that relate history, design principles, and...
Published December 9th 2012 by Routledge
