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1. Consumption and Spirituality

   Edited by Diego Rinallo, Linda Scott, Pauline Maclaran

   Series: Routledge Interpretive Marketing Research

   This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies. The collection brings together...

   To Be Published June 28th 2012 by Routledge
2. Contemporary Issues in Marketing and Consumer Behaviour

   By Elizabeth Parsons, Pauline Maclaran

   An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more.Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links...

   Published March 17th 2009 by Routledge
3. Critical Marketing

   By Pauline Maclaran, Michael Saren, Pauline Maclaran, Christina Goulding, Richard Elliott, Miriam Caterall

   Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective...

   Published May 30th 2007 by Routledge
4. Marketing and Feminism

   Current issues and research

   Edited by Miriam Catterall, Pauline Maclaran, Lorna Stevens

   Series: Routledge Interpretive Marketing Research

   This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and...

   Published July 19th 2000 by Routledge