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  1. Strategic Management and Business Analysis

    By David Williamson, Peter Cooke, Wyn Jenkins, Keith Michael Moreton

    Strategic Business Analysis shows students how to carry out a strategic analysis of a business, with clear guidelines on where and how to apply the core strategic techniques and models that are the integral tools of strategic management. The authors identify the key questions in strategic analysis...

    Published November 18th 2003 by Routledge

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