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  1. Webcasting Worldwide

    Business Models of an Emerging Global Medium

    Edited by Louisa S. Ha, Richard J. Ganahl

    Series: Media Management and Economics Series

    Webcasting Worldwide tackles one of the most timely topics in mass communication today—the delivery of audio and video content via the Web, or webcasting—employing a global perspective to explore the subject. It is unique in providing a theoretical framework by which to analyze business models of...

    Published November 12th 2006 by Routledge

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