Book Search
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The Dynamics of Political Communication
To Be Published December 31st 2013 by Routledge
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The Dynamics of Persuasion
Communication and Attitudes in the 21st Century, 5th Edition
Series: Routledge Communication Series
With substantial revisions reflecting new research and changes in society, the fifth edition of Dynamics of Persuasion introduces students to major theories of persuasion and attitudes, using theory as the key to unlock the mysteries of contemporary social influence. Organized in terms of major...
To Be Published July 21st 2013 by Routledge
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The Dynamics of Persuasion
Communication and Attitudes in the Twenty-First Century, 4th Edition
Series: Routledge Communication Series
The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between...
Published March 24th 2010 by Routledge
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Persuading People To Have Safer Sex
Applications of Social Science To the Aids Crisis
Series: Routledge Communication Series
Persuading People to Have Safer Sex offers a lucid, in-depth, student-friendly and academically thorough discussion of AIDS prevention and health persuasion. In so doing it provides an introduction to the ways that social scientific research can be brought to bear on a daunting health problem....
Published October 31st 2000 by Routledge
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Political Communication
Politics, Press, and Public in America
Series: Routledge Communication Series
In this political communication text, Richard M. Perloff examines the various ways in which messages are constructed and communicated from public officials and politicians through the mass media to the ultimate receivers-the people. With a focus on the history of political communication, he...
Published November 30th 1997 by Routledge
