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1. The Essentials of Marketing Research

   3rd Edition

   By Lawrence Silver, Robert E. Stevens, Bruce Wrenn, David Loudon

   Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the...

   To Be Published October 8th 2012 by Routledge
2. Concise Encyclopedia of Insurance Terms

   By Lawrence Silver, Robert E Stevens, Kenneth Clow

   The purpose of the book is to provide insurance practitioners, consumers, and students with definitions of common insurance terms in both the property/casualty and life/health insurance industries. The unique feature of the book is that many of the definitions contain detailed explanations of...

   Published March 25th 2010 by Routledge
3. Concise Encyclopedia of Professional Services Marketing

   By Kenneth E. Clow, Robert E Stevens

   Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services and grow a business. Complete with practical information relevant to a wide range of professionals--including...

   Published December 8th 2008 by Routledge
4. Concise Encyclopedia of Investing

   By Robert E Stevens, David L Loudon, Darren W. Oglesby

   Practical information for investing newcomers!Have you wanted to seriously begin investing but are wary because of confusing and complicated terminology and concepts? Then the Concise Encyclopedia of Investing is for you. This A-to-Z reference provides clear, concise explanations of basic as...

   Published November 30th 2006 by Routledge
5. Marketing Research

   Text and Cases

   By Lawrence Silver, Robert E Stevens, David L Loudon, Bruce Wrenn

   Teach your students the most effective research strategies—including Internet surveys! Over the last few years changes in the marketing research process have been dramatic and far-reaching with the emergence of the Internet and other technologies. Marketing Research: Text and Cases, Second...

   Published September 11th 2006 by Routledge
6. Concise Encyclopedia of Real Estate Business Terms

   By Robert E Stevens, David L Loudon, William E. Roark

   An invaluable resource for real estate professionals and studentsConcise Encyclopedia of Real Estate Business Terms puts the terms used every day in the marketing and study of real estate at your fingertips. With a simple A-to-Z format, this comprehensive reference guide gets right to the point,...

   Published June 13th 2006 by Routledge
7. Market Opportunity Analysis

   Text and Cases

   By Robert E Stevens, David L Loudon, Philip K Sherwood, John Paul Dunn

   The key to success in business is planning. And the key to successful planning is using a proven format to analyze your product’s marketabilityMarket Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new...

   Published April 17th 2006 by Routledge
8. Concise Encyclopedia of Church and Religious Organization Marketing

   By Robert E Stevens, David L Loudon, Henry Cole, Bruce Wrenn

   Discover the marketing basics to draw new members—and more funds—to your church!Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise...

   Published January 17th 2006 by Routledge
9. The Marketing Research Guide, Second Edition

   By Robert E Stevens, David L Loudon, Morris E Ruddick, Bruce Wrenn, Philip K Sherwood

   Get the tools you need for effective market research—including Internet surveys!The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis...

   Published October 27th 2005 by Routledge
10. Application Service Providers in Business

    By Robert E Stevens, David L Loudon, Robert Mockler, Marc Gartenfeld

    Learn how to use Application Service Providers to enhance the future of your business!Application Service Providers in Business is a comprehensive analysis of the present ASP model and its place in business today. Business success in today’s information-intensive marketplace depends on a...

    Published May 25th 2005 by Routledge