Book Search
1-2 of 2 results for Author: roger j baran (sorted by Publication Date, showing all)
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CRM
The Foundation of Contemporary Marketing Strategy
This book introduces students to CRM (customer relationship management), a strategic methodology that’s being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of...
To Be Published February 19th 2013 by Routledge
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International Joint Ventures in East Asia
Rapid development in East Asia and the growing importance of the role of international joint ventures there has caused a need for more research on the region. International Joint Ventures in East Asia provides a state-of-the-art review of research on international joint ventures (IJVs) in East Asia...
Published May 5th 1996 by Routledge
