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1. Promoting Nonprofit Organizations

   A Reputation Management Approach

   By Ruth Ellen Kinzey

   Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit – communicate with customers has changed dramatically in recent years....

   To Be Published March 28th 2013 by Routledge
2. Using Public Relations Strategies to Promote Your Nonprofit Organization

   By William Winston, Ruth Ellen Kinzey

   Learn how to strategically execute public relations assignments! In Using Public Relations Strategies to Promote Your Nonprofit Organization, you will explore an easy-to-follow explanation on why nonprofit groups must take a more business-like approach in their communications. You will also...

   Published April 5th 2000 by Routledge