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1. International Marketing

   Strategy and Theory, 5th Edition

   By Sak Onkvisit, John Shaw

   Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisfied in the same way.The fifth edition of International...

   Published August 10th 2008 by Routledge
2. International Marketing

   Strategy and Theory, 4th Edition

   By John Shaw, Sak Onkvisit

   Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way.The 4th edition of International Marketing has...

   Published May 26th 2004 by Routledge