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1. New Developments in Online Marketing

   Edited by Stephen Tagg, Alan Stevenson, Tiziano Vescovi

   Series: Key Issues in Marketing Management

   There can be little doubt about the profound impact that the Internet has had on all aspects of business over the past decade. Indeed, it is now widely accepted that we have entered a new and even more revolutionary phase in the development of the Net as a global marketing and communications...

   Published June 14th 2012 by Routledge