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  1. Corporate Reputation and Competitiveness

    By Rosa Chun, Rui Da Silva, Gary Davies, Stuart Roper

    This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a...

    Published October 2nd 2002 by Routledge

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