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1. Agenda Setting in a 2.0 World

   New Agendas in Communication

   Edited by Thomas J. Johnson

   Series: New Agendas in Communication Series

   This volume explores agenda-setting theory in light of changes in the media environment in the 21st century. In the decades since the original Chapel Hill study that launched agenda-setting research, the theory has attracted the interest of scholars worldwide. Agenda Setting in a 2.0 World features...

   To Be Published August 5th 2013 by Routledge
2. New Media, Campaigning and the 2008 Facebook Election

   Edited by Thomas J. Johnson, David D. Perlmutter

   Some political observers dubbed the 2008 presidential campaign as 'the Facebook Election'. Barack Obama, in particular, employed social media such as blogs, Twitter, Flickr, Digg, YouTube, MySpace and Facebook to run a 'grassroots-style' campaign. The Obama campaign was keenly aware that voters,...

   Published May 24th 2011 by Routledge