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  1. Flagship Marketing

    Concepts and places

    Edited by Tony Kent, Reva Brown

    Series: Routledge Advances in Management and Business Studies

    Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field,...

    Published September 4th 2012 by Routledge

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