Advertising and Consumer Psychology Series

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1. Applying Social Cognition to Consumer-Focused Strategy

   Edited by Frank R. Kardes, Paul M. Herr, Jacques Nantel

   Series: Advertising and Consumer Psychology Series

   Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative...

   Published July 27th 2005 by Psychology Press