Marketing and Consumer Psychology Series

New and Published Books

1-7 of 7 results in Marketing and Consumer Psychology Series

1. The Aging Consumer

   Perspectives From Psychology and Economics

   Edited by Aimee Drolet, Norbert Schwarz, Carolyn Yoon

   Series: Marketing and Consumer Psychology Series

   At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike unrivalled since the Industrial Revolution. This edited volume,...

   Published June 7th 2010 by Routledge Academic
2. Brands and Brand Management

   Contemporary Research Perspectives

   Edited by Barbara Loken, Rohini Ahluwalia, Michael J. Houston

   Series: Marketing and Consumer Psychology Series

   Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science...

   Published December 7th 2009 by Psychology Press
3. Consumer Behavior and Advertising Involvement

   Selected Works of Herbert E. Krugman

   By Edward P. Krugman

   Series: Marketing and Consumer Psychology Series

   This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from...

   Published May 27th 2008 by Routledge Academic
4. Handbook of Consumer Psychology

   Edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes

   Series: Marketing and Consumer Psychology Series

   This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of...

   Published February 7th 2008 by Psychology Press
5. Visual Marketing

   From Attention to Action

   Edited by Michel Wedel, Rik Pieters

   Series: Marketing and Consumer Psychology Series

   This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual...

   Published September 18th 2007 by Psychology Press
6. The Evolutionary Bases of Consumption

   By Gad Saad

   Series: Marketing and Consumer Psychology Series

   The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our...

   Published January 22nd 2007 by Psychology Press
7. Contemporary Consumption Rituals

   A Research Anthology

   Edited by Cele C. Otnes, Tina M. Lowrey

   Series: Marketing and Consumer Psychology Series

   Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the...

   Published September 30th 2003 by Psychology Press