Book Series

Key Issues in Marketing Management

The Journal of Marketing Management was founded in 1985 by Michael J. Baker to provide a forum for the exchange of the latest research ideas and best practice in the field of marketing as a whole, in an accessible way.

Currently edited by Mark Tadajewski and Paul Hewer, the Journal of Marketing Management is the official Journal of the Academy of Marketing and has an international reputation for publishing influential and original contributions which blend the best of theory and practice. It is concerned with all aspects of the management of marketing, and seeks to meet the needs of a wide but sophisticated audience comprising senior marketing executives and their advisors, senior line managers, teachers and researchers in marketing, and undergraduate and postgraduate students of the subject.

The Key Issues in Marketing Management book series contains a wide range of the journal’s special issues. These special issues are an important contribution to the work of the journal, where leading theoreticians and practitioners bring together articles dedicated to a key topic in the industry. Through publishing these special issues as a series of books, Westburn Publishers and Taylor & Francis hope to allow a wider audience of scholars, students and professionals to engage with the work of the Journal of Marketing Management.

New and Published Books

1-5 of 5 results in Key Issues in Marketing Management

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Expanding Disciplinary Space: On the Potential of Critical Marketing

Edited by Douglas Brownlie, Paul Hewer, Mark Tadajewski

Series: Key Issues in Marketing Management

Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through...

Published April 4th 2013 by Routledge
Multicultural Perspectives in Customer Behaviour

Edited by Maria Piacentini, Charles Cui

Series: Key Issues in Marketing Management

With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives. This book is timely in addressing important...

Published June 17th 2012 by Routledge
New Developments in Online Marketing

Edited by Stephen Tagg, Alan Stevenson, Tiziano Vescovi

Series: Key Issues in Marketing Management

There can be little doubt about the profound impact that the Internet has had on all aspects of business over the past decade. Indeed, it is now widely accepted that we have entered a new and even more revolutionary phase in the development of the Net as a global marketing and communications...

Published June 14th 2012 by Routledge
The Marketing / Accounting Interface

Edited by Robin Roslender, Richard M.S. Wilson

Series: Key Issues in Marketing Management

When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial criteria and goals. The risk of this situation occurring is inevitably present when those with different professional backgrounds and roles are working in...

Published May 20th 2012 by Routledge
New Horizons in Arts, Heritage, Nonprofit and Social Marketing

Edited by Roger Bennett, Finola Kerrigan, Daragh O'Reilly

Series: Key Issues in Marketing Management

Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and more and more of...

Published May 10th 2012 by Routledge