Media Management and Economics Series

New and Published Books

1-3 of 3 results in Media Management and Economics Series

1. The Media Economy

   By Alan B. Albarran

   Series: Media Management and Economics Series

   The Media Economy analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis...

   Published June 14th 2010 by Routledge
2. Webcasting Worldwide

   Business Models of an Emerging Global Medium

   Edited by Louisa S. Ha, Richard J. Ganahl

   Series: Media Management and Economics Series

   Webcasting Worldwide tackles one of the most timely topics in mass communication today—the delivery of audio and video content via the Web, or webcasting—employing a global perspective to explore the subject. It is unique in providing a theoretical framework by which to analyze business models of...

   Published November 12th 2006 by Routledge
3. Handbook of Media Management and Economics

   Edited by Alan B. Albarran, Sylvia M. Chan-Olmsted, Michael O. Wirth

   Series: Media Management and Economics Series

   This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the...

   Published July 14th 2005 by Routledge