Routledge New Directions in Public Relations & Communication Research

Present academic thinking about PR and related communications reflects an unprecedented expansion and ferment in the discipline and many scholars believe that a radical ‘turn’ should be explored.

Routledge New Directions in Public Relations and Communication Research is a new forum for the publication of books of original research in PR and related types of communication. Its remit is to publish critical and challenging responses to continuities and fractures in contemporary PR thinking and practice, and its essential yet contested role in market-orientated, capitalist, liberal democracies around the world. The series reflects the multiple and inter-disciplinary forms PR takes in a post-Grunigian world; the expanding roles which it performs, and the increasing number of countries in which it is practised.

The series will examine current and explore new thinking on the key questions which impact upon PR and communications including:

• Is the evolution of persuasive communications in Central and Eastern Europe, China, Latin America, Japan, the Middle East and South East Asia developing new forms or following Western models?
• What has been the impact of postmodern sociologies, cultural studies and methodologies which are often critical of the traditional, conservative role of PR in capitalist political economies, and in patriarchy, gender and ethnic roles?
• What is the impact of digital social media on politics, individual privacy and PR practice? Is new technology changing the nature of content communicated, or simply reaching bigger audiences faster? Is digital PR a cause or a consequence of political and cultural change?

Routledge New Directions in Public Relations and Communication Research offers a new forum to debate these changes with peers around the world, and invites contributions from both established and new academics researching and teaching in these expanding fields of study.

If you would like information about submitting a proposal to the series, please contact the series editor, Kevin Moloney at: kmoloney@bournemouth.ac.uk