Routledge Sports Marketing Series
The Sport Marketing Series provides a superb range of texts for students and practitioners covering all aspects of marketing within sports. Structured in three tiers the series addresses:
- Sub-disciplines within sports marketing: for example, branding, marketing communications, consumer behaviour
- Sports and sporting properties to which marketing is applied: for example, the marketing of football, the marketing of motor sports, marketing of the Olympic Games
- Philosophy, method and research in sports marketing; for example, research methods for sports marketing students, theoretical perspectives in sports marketing, undertaking successful research in sports marketing
International in scope, they provide essential resources for academics, students and managers alike. Written by renowned experts worldwide and supported by excellent case studies and pedagogic tools to accelerate learning, the texts available in the series provide:
- a high quality, accessible and affordable portfolio of titles which match development needs through various stages
- cutting-edge research and important developments in key areas of importance
- a portfolio of both practical and stimulating texts in all areas of sport marketing
The Sport Marketing Series is the first of its kind, and as such is recognised as being of consistent high quality and will quickly become the series of first choice for academics, students and managers.
