Book Series
Routledge eBusiness
New & Published Titles:
e-Governance
Managing or Governing?
Developing hand in hand with e-Business in its use of information and communication technologies (ICTs), e-Government emerged in the 1990s with the promise of a…
read more2008 | Paperback: 978-0-415-96518-7 (Routledge)
Marketing the e-Business
2nd Edition
E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make…
read more2007 | Paperback: 978-0-415-96501-9 (Routledge)
e-Economy
Rhetoric or Business Reality?
As dot.com became dot.bomb, the hype that surrounded the meteoric growth of the network economy has given way to realism, or even scepticism, about the…
read more2004 | Paperback: 978-0-415-33955-1 (Routledge)
e-Retailing
Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far…
read more2004 | Paperback: 978-0-415-31142-7 (Routledge)
e-Business Fundamentals
This comprehensive textbook considers all of the key business, management and technical issues of e-Business, examining and explaining how technologies can help organizations in both…
read more2003 | Paperback: 978-0-415-25595-0 (Routledge)
Marketing the e-Business
Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges…
read more2002 | Paperback: 978-0-415-25601-8 (Routledge)
Series Details:
eBusiness is a rapidly changing area in which there is a growing interest from all areas of business, whether from academics and students or whether from businesses themselves. Worldwide, universities are laying on new modules and degree programmes that respond to demands for eBusiness education. This is especially true in Europe and North America, where eBusiness is increasingly being treated as a quasi-disciplinary area.
This co-ordinated series of textbooks covering key aspects of eBusiness is designed to provide students with a more structured learning resource. The first four books are aimed at a more introductory (first/second year undergraduate) level than the subsequent six, which are more suited to advanced undergraduate and graduate students.