Book Series

Routledge Interpretive Marketing Research

Recent years have witnessed an ‘interpretive turn’ in marketing and consumer research. Methodologies from the humanities are taking their place alongside those drawn from the traditional social sciences.

Qualitative and literary modes of marketing discourse are growing in popularity. Art and aesthetics are increasingly firing the marketing imagination.

This series brings together the most innovative work in the burgeoning interpretive marketing research tradition. It ranges across the methodological spectrum from grounded theory to personal introspection, covers all aspects of the postmodern marketing ‘mix’, from advertising to product development, and embraces marketing’s principal sub-disciplines.

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Consumption and Spirituality

Edited by Diego Rinallo, Linda Scott, Pauline Maclaran

Series: Routledge Interpretive Marketing Research

This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies. The collection brings together...

Published August 23rd 2012 by Routledge
Beyond the Consumption Bubble

Edited by Karin Ekström, Kay Glans

Series: Routledge Interpretive Marketing Research

Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency on technology and the risks involved; the rise of Asia and its potential consumption preferences; the...

Published July 26th 2012 by Routledge
Marketing Discourse

A Critical Perspective

By Per Skålén, Martin Fougère, Markus Fellesson

Series: Routledge Interpretive Marketing Research

The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued. This book is an attempt to rest the balance, articulating a...

Published May 14th 2012 by Routledge
Generation Y in Consumer and Labour Markets

By Anders Parment

Series: Routledge Interpretive Marketing Research

Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a never-ending supply of choices and opportunities...

Published October 5th 2011 by Routledge
Music, Movies, Meanings, and Markets

Cinemajazzamatazz

By Morris Holbrook

Series: Routledge Interpretive Marketing Research

Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic jazz in particular. The book examines other work on music in motion pictures which has dealt primarily with the traditional distinction between...

Published June 6th 2011 by Routledge
Explorations in Consumer Culture Theory

Edited by John F. Sherry, Eileen Fischer

Series: Routledge Interpretive Marketing Research

The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed – in either theoretical or empirical perspective - by the discipline's favoured approaches. The...

Published January 26th 2011 by Routledge
Managing Service Firms

The Power of Managerial Marketing

By Per Skålén

Series: Routledge Interpretive Marketing Research

Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case study of a service firm that utilizes approaches to managing organizations that have been developed within the boundaries of marketing, this book presents a critical examination of marketing as a...

Published April 11th 2010 by Routledge
Interactive Marketing

Revolution or Rhetoric?

By Christopher Miles

Series: Routledge Interpretive Marketing Research

This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated content, brand communities and the whole panoply of Web 2.0-mediated marketing technologies all have...

Published March 17th 2010 by Routledge
Interpreting Consumer Choice

The Behavioural Perspective Model

By Gordon Foxall

Series: Routledge Interpretive Marketing Research

Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of...

Published August 18th 2009 by Routledge
Interpretation in Social Life, Social Science, and Marketing

By John O'Shaughnessy

Series: Routledge Interpretive Marketing Research

'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear thinking about social phenomena. In his new book, John O’Shaughnessy familiarises the reader with the nature of...

Published April 5th 2009 by Routledge