Routledge Corporate Communication Series

New and Published Books

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1. The Customer Century

   Lessons from World Class Companies in Integrated Communications

   By Anders Gronstedt

   Series: Routledge Corporate Communication Series

   Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium. Companies must learn...

   Published December 8th 2011 by Routledge