Marketing: The Basics is a clear, concise resource for students or practitioners looking to improve their understanding of marketing fundamentals in a global context.

Covering the…

The second edition of this best-selling guide demystifies Shakespeare’s plays and brings critical ideas within a beginner’s grasp. The text provides a thorough general introduction…

Opera: The Basics offers an excellent introduction to four centuries of opera. Its easy to follow sections explore topics including:

• the origins of opera
• basic terminology
• the history&8230;

With nearly 1500 rich years of history and culture to its name, Islam is one of the world’s great faiths and, in modern times, the…

The ultimate guide for the student encountering anthropology for the first time, Anthropology: The Basics explains and explores key anthropological concepts including:

• what is anthropology?
• how can&8230;

As crime continues to be a high profile issue troubling politicians, the public and the media alike, the study of criminology has boomed.

Providing an…

From the basic ideas and terms, to its structures and practices, this book offers a plain-speaking introduction to Roman Catholicism. It covers:

• Roman Catholic beliefs and&8230;

World Music: The Basics gives a concise introduction to popular musical styles found around the world. Organized alphabetically by region and then by country, it…