Advertising Media Books

New and Published Books

1. Advertising, the Media and Globalization

   A World in Motion

   By John Sinclair

   This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach. It provides a clear, systematic, and synoptic analysis of the dynamic relationship between...

   Published April 18th 2012 by Routledge
2. Celebrity and Glamour in Contemporary Russia

   Shocking Chic

   Edited by Helena Goscilo, Vlad Strukov

   Series: BASEES/Routledge Series on Russian and East European Studies

   This is the first book to explore the phenomenon of glamour and celebrity in contemporary Russian culture, ranging across media forms, disciplinary boundaries and modes of inquiry, with particular emphasis on the media personality. The book demonstrates how the process of ‘celebrification’ in...

   Published April 15th 2012 by Routledge
3. Advertising Theory

   Edited by Shelly Rodgers, Esther Thorson

   Series: Routledge Communication Series

   Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and...

   Published February 22nd 2012 by Routledge
4. The Media Handbook

   A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 4th Edition

   By Helen Katz

   The Media Handbook provides an introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this fourth edition reflects the critical changes in how...

   Published June 8th 2010 by Routledge
5. The Psychology of Advertising

   By Bob M. Fennis, Wolfgang Stroebe

   Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related...

   Published May 27th 2010 by Psychology Press
6. Advertising

   Its Business, Culture and Careers

   By Andy Tibbs

   ‘A no-holds-barred overview of the very competitive but ultimately rewarding industry that is advertising. Insightful, well-informed, frank and honest. An inspirational eye-opener for all Adland wannabes’ – Gyles Lingwood, Course Leader, Creative Advertising, University of Lincoln, UK 'Like the...

   Published November 26th 2009 by Routledge
7. Imaging in Advertising

   Verbal and Visual Codes of Commerce

   By Fern L. Johnson

   The dominance of advertising in everyday life carries potent cultural meaning. As a major force in the rise of "image based culture," advertising spreads images that shape how people live their lives. While scholarship on visual images has advanced our understanding of the role...

   Published November 30th 2007 by Routledge
8. Advertising and New Media

   By Christina Spurgeon

   This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer...

   Published October 31st 2007 by Routledge
9. Brands

   By Marcel Danesi

   Series: Routledge Introductions to Media and Communications

   Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their increasing centrality in contemporary consumer culture. He introduces: the origins of brands naming and brand image how semiotic theory can be used to...

   Published May 14th 2006 by Routledge
10. Persuasion in Advertising

    By John O'Shaugnessy, Nicholas O'Shaughnessy

    Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades...

    Published November 19th 2003 by Routledge